Dubai, 6 October 2025: Palm Jumeirah Mall by Dubai Retail (formerly Nakheel Mall) is set to host the highly anticipated fourth edition of Beauty Unbound from 6–26 October 2025, transforming the mall into Dubai’s ultimate beauty destination for both trendsetters and trend seekers.
Free to attend and open daily to all visitors, Beauty Unbound 2025 will bring together global icons Charlotte Tilbury, Huda Beauty, Fenty Beauty and Filorga, alongside regional K-Beauty favourites Glowture and Marinavi, for exclusive product launches, immersive brand activations, and limited-seating masterclasses available through on-site registration.
Under the theme “Real Faces, Real Fixes”, this year’s edition puts the spotlight on real beauty experiences across the GCC, tackling everyday challenges – from eyeliner mishaps and shade matching to last-minute fixes – while celebrating individuality and self-expression.
The event is open daily for all ages from 10 am to 10 pm, Sunday to Thursday, and from 10 am to midnight on Fridays and Saturdays.
Programme Highlights:
- Exclusive product launches and regional debuts from global and regional brands
- Immersive brand activations including interactive booths, photobooths, and games
- Masterclasses with global artists (registration required, limited seats)
- Daily beauty experiences blending artistry, innovation and real solutions
Key Dates to Remember:
- 10 October: Fenty Beauty Masterclass – Glow Time by Ana Volk
- 3:00PM – 4:00PM | Regional MUA Ana Volk demonstrates how to perfect your base with Fenty Beauty’s cult-favourite complexion products, while giving guests an exclusive first look at the upcoming Holiday Collection.
- 17 October: Huda Beauty Masterclass – Bright & Snatched Under eyes
- 3:00 PM – 4:00 PM | Discover Huda Beauty’s signature routine for flawless, lifted under-eyes with Regional Educational Manager Lana El Bakkar.
- 18 October: Charlotte Tilbury Masterclass – Glow into The Holidays
- 3:00 PM – 4:00 PM | Unlock pro tips and artistry secrets with your exclusive backstage pass to creating a show-stopping holiday look.
- 18 October: Filorga Masterclass – The Secret to Ageless Skin
- 4:30 PM – 5:30 PM | Unlock Filorga’s groundbreaking UV Cellular range and transform daily sun protection into a luxurious anti-aging ritual.
- 24 October: Glowture Masterclass – Glow like a K-Pop star with Glowture
- 3:00 PM – 3:30 PM | Session 1: Skin Emergency – A tailored routine to protect, soothe, and revive skin against desert heat.
- 3:30 PM – 4:00 PM | Session 2: Glow Like a K-Pop Star – Insider glow-up techniques for achieving a radiant, glass-skin look in just one day.
- 25 October: Marinavi Masterclass – The secret of timeless beauty with Marinavi
- 4:00PM – 4:30PM I Session 1: Holistic Beauty – Beyond Skincare – Explore how nutrition, lifestyle, and seaweed promote resilient, radiant skin.
- 4:30 PM – 5:00 PM | Session 2: The Secret of Timeless Beauty – Age-defying rituals inspired by Korean celebrities, blending tradition with modern innovation.
BEAUTY UNDER PRESSURE
Research by graduate students from the Innovation Design Management programme at the University of Europe Dubai reveals that 3 in 5 women lack confidence in applying makeup, with 70% experiencing last-minute emergencies before important events.
From eyeliner symmetry and eyeshadow blending to foundation shade matching, these everyday struggles have inspired the theme of Beauty Unbound 2025. global icons like Charlotte Tilbury, Huda Beauty, Fenty Beauty and Filorga will be there to respond with innovative product launches, immersive experiences, and expert-led solutions.
By addressing what women in Dubai have expressed, Beauty Unbound aims to transform daily makeup challenges into confidence-building moments – making expert help and quick fixes accessible to all.
A CELEBRATION OF GLOBAL & LOCAL BEAUTY
Beauty Unbound 2025 will shed light on the world’s most iconic beauty houses, each showcasing their signature style and solutions at Palm Jumeirah Mall through immersive booths, exclusive launches, inspiring masterclasses and interactive experiences.
Charlotte Tilbury returns with its signature artistry, translating timeless red-carpet beauty into everyday routines. At the booth, visitors can explore the iconic Pillow Talk collection, discover this season’s gifting range, enjoy a gift-wrap station, strike a pose in the photobooth and spin the disco-ball game for prizes, all alongside expert-led makeup stations.
Huda Beauty takes centre stage with the launch of its Easy Bake Loose Powder Duo, brought to life through a 360° campaign of activations, sampling and masterclasses. Under the empowering tagline “Beauty is Self-Made”, the booth invites fans to try products with artists, shop them at Sephora Palm Jumeirah Mall and immerse themselves in showcases capturing Huda Kattan’s bold, high-performance spirit.
Fenty Beauty returns for the second year with immersive pop-ups spotlighting its Festive Holiday Collection, including Gloss Bomb Stackz, Glossy Posse VIII, Fenty Skin x Chocolit Minis, Lil Butta Dropz and more. The booth is designed for play and discovery, with product trials led by artists, a snack station and games like “Drop & Win” and ping pong, reinforcing Fenty’s reputation for accessible, playful beauty.
Completing the line-up, Filorga will blend science and luxury at its sleek skincare booth, where visitors can discover the new UV Cellular line (with 8% active anti-ageing ingredients) and purchase products directly on-site.
Bringing a sensorial dimension to the showcase, French perfume house Buyar will invite visitors to explore its world of fine fragrance through curated scent experiences and educational sessions, guiding them on the art of perfume selection and layering.
Adding to the excitement, rising K-beauty brands will also be celebrated at Beauty Unbound. Glowture, the Emirati-founded K-beauty inspired label, will officially unveil its Glutathione Silky Glow Sunscreen and Ceramide Capsule Barrier Cream, championing the philosophy “Glow As You Are.” Marinavi will introduce its clean and modern approach to accessible skincare, which reflects the region’s growing appetite for homegrown beauty innovation.
Throughout the event, visitors can attend free masterclasses led by global artists and influencers, explore limited-edition product launches and experience beauty as a space for confidence, creativity, and community.
SHAPING THE FUTURE OF BEAUTY
Beauty Unbound 2025 is more than a showcase of global beauty launches; it reflects the region’s evolving relationship with beauty. In the GCC’s multi-billion-dollar market, women are seeking authentic solutions, inclusivity and empowerment. From addressing shade gaps to the stigma around bold lips at work, Beauty Unbound amplifies these real conversations while celebrating diversity at its core.
Visitors can explore the entire event free of charge, while those wishing to take part in the interactive masterclasses can register directly at Beauty Unbound in Palm Jumeirah Mall. With limited seating and b demand, early registration is encouraged to secure a spot at these sessions.
Dubai Retail, with over 40 malls and lifestyle destinations, continues to shape Dubai’s position as a global hub for tourism and lifestyle. From landmark malls such as Palm Jumeirah Mall, Nad Al Sheba Mall, and Ibn Battuta Mall to iconic destinations including Bluewaters, JBR, and West Beach, Dubai Retail delivers experiences that inspire, engage, and connect communities while setting new benchmarks in retail and leisure.
For updates, visit the official Beauty Unbound website or follow on Instagram, Facebook, and Twitter.