Dubai, United Arab Emirates – 26 November 2025: Dubai Retail, one of the region’s largest groups of malls and retail destinations, is bringing the magic of the winter season to its destinations including Bluewaters, Souq Madinat Jumeirah, Ibn Battuta Mall, and many more, offering visitors an array of immersive experiences, interactive shows, dazzling fireworks, drone displays, and exclusive festive offers. With a captivating line-up of entertainment and activities, Dubai’s celebrated malls and lifestyle destinations are set to deliver a memorable winter season for residents and visitors alike.
This year, for the first time under the unified brand, Dubai Retail’s malls and destinations will sparkle with spectacular décor, live entertainment, creative workshops from ornament painting to gingerbread decorating, and seasonal menus at participating F&B outlets offering experiences to suit every age and interest. Visitors can also enjoy exclusive promotions, and limited time offers from many of the city’s most loved retailers, adding an extra touch of cheer to the season. In September, Dubai Retail strengthened its position as a major player in Dubai’s retail sector by bringing together over 40 assets spanning malls, lifestyle destinations and retail centres under a unified brand.
Fareed Abdelrahman, Managing Director – Retail Destinations at Dubai Holding Asset Management, said, “Dubai Retail represents the largest retail footprint in Dubai and continues to reinforce the emirate’s position as a global hub for tourism and retail. Our focus remains on creating destinations that bring people together, support our partners and contribute to Dubai’s economic and social momentum. The launch of our winter season reflects that commitment, offering experiences that enhance the city’s appeal and create value for residents, visitors and partners alike.”
Celebrate the Season Across Dubai Retail Destinations:
Each destination will offer immersive activities, experiences, and entertainment designed to bring families and communities together.
Holiday Glow at Bluewaters
Guests can Find Their Holiday Glow at Bluewaters, where futuristic decorations and immersive light installations set the stage for a season of wonder. The island will come alive with live performances, glow jugglers, neon living statues and festive stilt walkers, along with family friendly workshops such as neon ornament painting, tie dye, and a unique glow in the dark cinema experience. Throughout the destination, walkways will sparkle with patterns of light and festive motifs, while participating outlets will offer festive menus. Adding to the spectacle, the Dubai Drone Show will illuminate the island’s sky with two breathtaking displays, “Dubai, City of Dreams” (5-25 December) and “Celebration” (25 December – 11 January).
Date & Time: 5 December 2025 – 11 January 2026 | Dubai Drone Show timings at 8 PM and 10 PM
Location: Bluewaters Island
Price: Free entry; select activities charged
Festive Celebration at Souk Madinat Jumeirah
Celebrate the winter season at Souk Madinat Jumeirah - a magical, family-friendly experience filled with joy and wonder. Guests can explore Mr. and Mrs. Claus’ Grotto, let little ones unleash their creativity at Gingerbread Workshops (inclusive of a professional photo with Mr. and Mrs. Claus), and enjoy festive huts, themed performers and carol singers spreading holiday cheer. Set against the enchanting backdrop of the Souk’s waterways and the iconic Jumeirah Burj Al Arab, Winter Wonders promises an unforgettable celebration of the season.
Date & Time: 5 – 31 December | 4 PM -10 PM
Location: Souk Madinat Jumeirah
Price: Free entry; Gingerbread decorating – from AED 25, inclusive of a professional photo with Mr. and Mrs. Claus
The Season of Magic at Circle Mall
Celebrate the winter season as “The Circle is Getting Bigger!” with an interactive festive experience for guests of all ages. Blending timeless holiday traditions with new open concepts, exciting tenant additions, and upcoming experiences, visitors can enjoy Santa meet and greets, kids’ workshops and tenant-led activities, all designed to foster creativity and joyful holiday moments while enhancing the winter shopping experience.
Date & Time: 5 – 28 December | 2 PM – 10 PM
Location: 2nd Floor, Circle Mall
Price: Free entry
The Season of Live at Ibn Battuta Mall
Celebrate the festive season at Ibn Battuta Mall with a fun and engaging series of activations for the whole family. From Santa meet and greets to interactive installations, kids’ workshops, and tenant-led activities, there’s something for everyone. This festive series shines a spotlight on the mall’s key verticals of dining, entertainment, shopping, and experiences, bringing the spirit of the season to life while showcasing everything Ibn Battuta Mall has to offer.
Date & Time: 8 – 28 December | 2 PM – 10 PM
Location: India Mini Court
Price: Free entry
Winter Wonders at Mudon Centre
Step into a Gingerbread Wonderland at Mudon Centre, offering families a magical festive experience. Guests can explore Santa’s Grotto and have a special meet and greet with Santa Claus himself. Little ones can write their wishes to Santa at the North Pole Letter Box and take part in interactive crafts such as colouring pages and decorating a gingerbread tree. Festive décor, giant candy props and themed photo backdrops complete the immersive holiday spirit to create unforgettable moments for all visitors.
Date & Time: Kids’ Workshop: 21 – 25 December | Santa Meet & Greet: 24 - 25 December | 4 PM – 9 PM
Location: Mudon Centre
Price: Free entry
Festive Celebrations at Palm Jumeirah Mall
Be captivated by the dazzling festive décor adorning every corner of Palm Jumeirah Mall, creating picture perfect backdrops for the season. Families can also enjoy a dedicated Kids’ Workshop area, where younger visitors can take part in fun, hands on activities that capture the spirit of the holidays.
Date & Time: 16 December to 8 January | 2 PM – 8 PM
Location: Palm Jumeirah Mall
Price: Free entry
Nostalgic Picnics at Nad Al Sheba Mall
Nad Al Sheba Mall will have a one of its kind picnic-themed activation in the garden, focusing on Emirati nostalgia with a modern, witty twist. Coffee as the anchor: gatherings, stories, memories and an elegant yet playful experience across generations. A Garden activation that speaks to Gen X, Millennials & Gen Z, curated to evoke cultural memories in a modern setting. Partnering up with Cinema Akil, Homegrown talents and brands to complete the Emirati picnic journey.
Date & Time: 1 – 28 December | 4 PM – 11 PM
Prices: Free entry