Dubai, United Arab Emirates, 02 September 2025: Dubai Holding Asset Management (DHAM) today announced “Dubai Retail” as the unified brand for its 40+ malls and lifestyle destinations. This marks a significant step in DHAM’s future growth and development strategy, following the 2024 integration of Nakheel and Meydan into Dubai Holding to streamline and scale its retail operations for long-term competitiveness. Dubai Retail today reinforces its position as a key pillar of Dubai’s retail sector, with a diversified offering that spans 10 malls, 15 lifestyle destinations, and 18 retail centres across the city.
Drawing more than 132 million visitors annually, Dubai Retail is the UAE’s largest and most diverse retail group of malls and destinations, bringing together over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA). The breadth of destinations offers a strong mix of shopping, dining, and lifestyle experiences that contribute meaningfully to Dubai’s retail and tourism sectors.
With the opening of the redeveloped section of the mall, Nakheel Mall’ enters a new chapter under the name ‘Palm Jumeirah Mall’ featuring of curated mix of premium fashion brands including Sandro, Maje, Boss, Lacoste, Paul Smith, Polo Ralph Lauren, Lululemon, and Lime alongside popular F&B and specialty concepts including Lego, Home Bakery, Les Majlis, and Al Beiruti. This transformation reinforces the mall’s flagship positioning on the iconic Palm Jumeirah and further elevates the experiences curated by “Dubai Retail”.
Commenting on the announcement, Malek Al Malek, Group CEO of Dubai Holding Asset Management said: “Our malls and destinations have been instrumental in shaping the city’s dynamic retail landscape and evolving customer experiences. Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem—including development and asset management—positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector and forward-looking urban development.
The recent launch of Nad Al Sheba Mall, along with the ongoing development of Al Khail Avenue—which will contribute an additional 1.2 million sq. ft. to our existing GLA upon completion—reflect our commitment to growing Dubai Retail’s footprint with destinations that power Dubai’s experience economy— blending retail, dining, leisure, and entertainment into dynamic lifestyle hubs.”
“Being the UAE’s largest and most diverse retail group of malls and destinations is only the starting point,” said Fareed Abdelrahman, Managing Director, Retail Destinations - Dubai Holding Asset Management. “This announcement enhances Dubai Retail’s capacity to grow strategically and continually refine its destinations to meet the evolving expectations of residents and visitors. By aligning with global retail trends and elevating the customer experience, we aim to ensure our destinations remain relevant, competitive, and a valued contributor to Dubai’s progression as a leading global retail and lifestyle capital.”
Dubai Retail now comprises 10 malls, 15 iconic destinations, as well as 18 integrated retail centres across Dubai. Its malls include iconic destinations such as Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, The Outlet Village, Circle Mall, Ibn Battuta Mall, Golden Mile Galleria, Bay Avenue, Bay Square, Dragon Mart, and Al Khail Avenue planned for opening in the near term.
Complementing these are Dubai Retail’s vibrant lifestyle destinations, including Bluewaters, JBR, Palm West Beach, The Club at Palm West Beach, Vista Mare, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exits, DXBIKE, and Dubai Islands Beach, each designed to offer unique experiences that blend retail, leisure, and culture.
Dubai Retail’s 18 strategically located retail centres serve key residential areas across the city: Jumeirah Islands Centre, Jumeirah Park East Centre, Jumeirah Park Centre, Al Furjan Centre, Al Furjan West Centre, Badrah Centre, Remraam Centre, Shorooq Centre, Ghoroob Square Centre, Layan Centre, Mudon Centre, Serena Centre, Villanova Centre, Meydan Heights Centre, District One Centre, Discovery Gardens Centre, International City Centre, and Al Khail Gate Centre.
From popular destinations to iconic landmarks, Dubai Retail unites the UAE’s largest and most diverse retail group of malls and destinations with a forward-looking vision—driving future destination evolution that supports emirate’s long-term vision for growth.